As South Africa observes Alcohol Awareness Month, the Justice and Peace Commission of the Southern African Catholic Bishops’ Conference (SACBC)—in collaboration with the DG Murray Trust’s Rethink Your Drink campaign—has issued a renewed and urgent call for a fundamental shift in South Africa’s alcohol policy and culture.
The month of April provides a timely opportunity to reflect on South Africa’s harmful relationship with alcohol, characterized by high levels of binge drinking, poor regulation, and devastating social consequences. The SACBC Justice and Peace Commission and DGMT are advocating for a people-centred, ethical, and community-led approach to addressing alcohol-related harm, particularly in the country’s most vulnerable communities.
The Hidden Cost of Profit
Despite the industry’s claims of economic benefit, recent research shows that alcohol-related harms cost South Africa R210 billion annually, far outweighing any tax revenue or employment generated.
“Taverns have become central to our drinking culture,” said Kashifa Ancer, Campaign Manager for Rethink Your Drink. “But economic pressure cannot override social responsibility. Tavern owners must be part of the solution in reducing harm and protecting communities.”
The SACBC Justice and Peace Commission has taken a proactive stance by launching an alcohol awareness initiative at taverns, engaging owners and staff on responsible service, safety, and the broader ethical impact of harmful alcohol use. This project, already underway in several dioceses, aims to reduce alcohol-fueled violence and substance abuse while promoting values of dignity, accountability, and community healing.
A Crisis Among Youth
The Catholic Bishops of Botswana, Eswatini, and South Africa have consistently raised concerns about alcohol’s impact in the region, especially on the youth. In their August 2024 Plenary Statement, the SACBC warned:
“The abuse of alcohol, especially by young people, is a serious threat to their future. Many are trapped in substance abuse, leading to broken families, violent behaviour, and ruined lives. We call upon parents, communities, and government to take this matter seriously and act decisively.”
This concern was reiterated in the January 2025 Plenary, where the bishops emphasized:
“We cannot remain silent while so many of our youth are being destroyed by alcohol and drugs. The Church must speak out, advocate for stronger regulations, and offer programs of support and healing.”
Source: SACBC Justice and Peace Calls for People-Centred Alcohol Reform – SACBC
